DuChâteau is pleased to announce the launch of DUGOOD, the brand’s new corporate sustainability program. DuChâteau has partnered with the non–profit organization, National Forest Foundation (NFF), and DUGOOD will directly contribute to NFF’s ambitious campaign to plant 5 million trees by 2023. The DUGOOD initiative will commit that one tree will be planted for every DuChâteau hardwood floor sold, with a portion of the trees being planted in areas directly impacted by California Wildfires.
Chartered by Congress, the National Forest Foundation was created with a simple mission: bring people together to restore and enhance our National Forests and Grasslands. As the nonprofit partner of the U.S. Forest Service, the NFF works with the agency and thousands of Americans each year to promote the health and public enjoyment of our 193–million-acre National Forest System. Following a historic wildfire season, the National Forest Foundation established the California Wildfire Reforestation Fund in December 2018 to generate support for critical tree–planting efforts throughout the state. In addition to replanting trees in our National Forests, DUGOOD’s partnership will support this fund as well.
Consumers who purchase DuChâteau flooring for their home or business will now be contributing to national sustainability efforts in keeping national forests thriving for generations.
In partnering with the NFF, DUGOOD encourages consumers, retailers, and all businesses to make conscious buying decisions that are beneficial and sustainable long-term. DuChâteau will announce this initiative at The International Surfaces Event taking place January 23–25, 2019 in Las Vegas with the official launch taking place on February 1, 2019.
