Dometic, a pioneer in refrigeration and a global leader in mobile and outdoor living solution, is entering the premium appliance / outdoor living market with a new range of premium outdoor mobile bars called Dometic MoBar. The Swedish brand is proud to announce Lakeview Appliance Distributing as its national sales partner for the Dometic MoBar 550, Dometic MoBar 300 and Dometic MoBar 50.
“Lakeview was the perfect choice to help us to enter the market – what we describe as our ‘residential products’ vertical,” said Peter Kjellberg, chief marketing officer and global head of other verticals at Dometic. “We wanted a distribution partner who has strong relationships with both the luxury appliance and outdoor living resellers. The Lakeview team, led by its President Ken Sweet and Director of Sales Michael Stone, have certainly worked hard to earn exactly that.
“Lakeview’s proven track record, and expansive knowledge of their territory will certainly make a great impact across the country for our brand.”
Lakeview’s mission is to provide the best appliance sales experience while becoming a one-stop shop for distributing appliance brands across the entire United States. It is poised to successfully grow the Dometic MoBar in its territory.
“Dometic is the perfect brand to add to our luxury appliance portfolio and offers us potential in all the markets we serve,” said Sweet, Lakeview president. “The Dometic MoBar outdoor mobile bars will bolster our core offerings and further define our footprint in high-end appliance distribution, sales, service and parts nationwide.
“We plan on taking our cue from the MoBar itself; a focal point for bringing people together and ensuring guests are looked after. We look forward to bringing manufacturer, dealer and customer together and ensure all will be well looked after.”
