LG Electronics has announced a new alliance between decorator and product designer Nate Berkus and LG Studio, the brand’s premium line of kitchen appliances. In his multi-year engagement as artistic advisor, Berkus will work closely with the LG Studio design team to provide input on their products, particularly from a design perspective, and help ensure that LG Studio appliances meets evolving consumer needs.
Berkus is an award-winning interior designer, host of NBC’s upcoming American Dream Builders, a New York Times best-selling author and product designer with a line of home goods sold nationwide. He started his design firm at age 24 and debuted on television in 2002 as a featured design expert on The Oprah Winfrey Show.
“LG came to me because they share my deep commitment to living with what is well thought out and well designed, without sacrificing personality,” said Berkus. “Together we want to introduce products that will anchor the heart of the home, which is always the kitchen, as well as enhance the ease and style of how people live there.”
“LG welcomes Nate Berkus to the LG Studio family to help advance our premium appliance design innovations,” said David VanderWaal, director of home appliance brand marketing, LG Electronics USA. “We’re confident that this venture will help position LG Studio both as a beautiful addition to any premium kitchen and as a ‘must-have’ for entertaining with style.”
