The National Kitchen & Bath Association (NKBA), representing nearly 50,000 North American kitchen and bath industry professionals and the owners of the Kitchen & Bath Industry Show (KBIS), is proud to announce that Craig Webb, founder and president of Webb Analytics, has been selected as a business advisor in the NKBA Global Connect program.
Webb Analytics is a Washington, DC-based consulting firm offering insights and strategies for the construction supply industry. Webb formed his company in September 2018 after spending a dozen years as editor-in-chief of ProSales, where he won numerous national writing and editing awards, visited dealers in 49 states, and earned accolades for his speeches and webinars to groups across the U.S., Japan and Canada. For five of those years, Webb also led Remodeling, a publication for professional remodelers across the U.S. known for its “Cost vs. Value” report.
Prior to joining ProSales, Webb worked as an editor and reporter at The Wall Street Journal in Brussels and New York. He served as chief economics reporter for United Press International, covered Congress and the White House for McGraw-Hill, was international trade editor at the Journal of Commerce, and served at other organizations in newsrooms from Indiana to Italy.
Webb annually publishes a data-rich guide to America’s key lumber and building material (LBM) dealers, home centers and hardware chains. His deep knowledge of up-to-the-minute data, marketing, operations, sales and strategies makes him an insightful thought leader on all aspects of the LBM sector and general construction and remodeling business.
The NKBA Global Connect initiative is designed to help international brands understand business practices in the North American kitchen and bath sector, reducing risk and preparing international brands for successful entry into the market.
NKBA Global Connect Advisors are key to this preparation, in sharing insights, experiences and connections as part of the process. Membership in the Global Connect program offers access to a wide range of strategic business advisors who are able to consult on topics including distribution strategies, regulations and compliance, finance and insurance, product design and development, among others. The program aims to inspire, inform, strengthen and empower the K&B industry around the world.
“We are thrilled to have Craig Webb join us as a Global Connect Advisor,” said Geraldine Morrison, chief partnerships officer, Domestic & Global Brands at NKBA. “Craig has such a deep knowledge of the construction supply market segment in particular and of the best marketing and operations strategies to build a business in our industry.
“He will surely offer valuable insights to our international members who want to test the waters or expand their business in North America. We are pleased that Global Connect has become a leading platform where kitchen and bath companies from all over the world may connect.”