BlueStar Announces Grand Opening of Designer Showroom

Published: December 13, 2019

Appliance manufacturer BlueStar has announced the opening of a new showroom at Abt Electronics, one of the nation’s largest independent electronics and appliance retailers, located in Glenview, Illinois. The experiential space features 18 BlueStar products where home chefs can personally experience the power and design mastery of BlueStar appliances.

“We are excited to collaborate with the team at Abt to help create this unique, interactive experience, and to imagine and build a space that allows us to welcome, educate and host groups and individuals who want to experience the power and innovation of our products,” said BlueStar President Eliza Sheffield.

At the curated showroom, clients can explore a variety of products and styles, brainstorm with experts, attend demos and experience the power and bespoke design of BlueStar appliances firsthand. The space features three vignettes, all designed to showcase the depth and breadth of BlueStar, from ranges and ventilation designs to premium refrigeration, to electric wall ovens and induction cooktops.

The new space features a large “live” demo kitchen with an island that houses three pieces and six pullout drawers to show assorted knob colors, all 10 trim options and 192 painted metal samples. Each area offers its own customized appliances, so customers can see the different ways they can style their own BlueStar. The Abt staff of experts will work closely with clients to educate them on the product line and help them make choices that suit their projects and individual needs.

Get the latest kitchen and bath products, trends and news delivered to your inbox.

Interior designer Ann von Kreuter of House & Home Design, Chicago, designed a non-traditional space that transports customers into a world that embraces an expression of personalized luxury.

“I was inspired by the timeless cafes and bistros in Europe, where you can sit and linger with friends, sharing culinary delights,” she said. “I wanted to create a gathering place with an energy encompassing the play of light, pattern and color.” The showroom’s deep blue walls, handcrafted appliances, exquisitely painted porcelain tiles, chandeliers, over-sized mirrors and banquette seating create a luxe, inviting ambience.

The center of the display is the Café kitchen that allows guests to experience firsthand BlueStar’s chef-inspired features and high-performance functionalities. Featured products include a 60-in. platinum Gas Range with interchangeable griddle/charbroiler and complementary custom ventilation, shown in a rich, steel blue with brushed brass trim, along with Electric Wall Ovens in signal white with shiny brass trim.  Another vignette showcases the award-winning 36-in. built-in BlueStar refrigerator in matte black with stainless steel trim with two addition wall ovens in stainless steel.

“There are so many wonderful possibilities,” said von Kreuter. “We were thrilled with BlueStar’s custom abilities which allowed us to create beautifully balanced kitchens with color and vitality, using true, professional-level appliances.”

Tagged with:

Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series