BainUltra Inc. announced it has completed the acquisition of the Wetstyle brand and its associated assets.The acquisition will give customers a wider choice of designs and products for their bathroom projects, with Wetstyle’s design identity now supported by BainUltra’s precision-engineered quality.
The two brands already serve many of the same customers, and each brings something distinct to the partnership — Wetstyle’s design-forward collections and BainUltra’s manufacturing precision and personal approach to customer care. BainUltra plans to bring that same care to Wetstyle, with a team that takes the time to understand customers’ projects, shaping the entire experience, from the first conversation through after-sales care.
“We acquired the Wetstyle brand for the customers who love its designs,” said Jean-Michel Lebeau, CEO of BainUltra. “We want to give them more choice, with the same care they know from BainUltra. To me, how we take care of people matters as much as the product they choose.”
Manufacturing for both brands will be brought together under one roof, with BainUltra’s manufacturing expertise and quality standards supporting Wetstyle.
Integration will be gradual. Collection availability and service arrangements will be shared with customers and partners as they are confirmed.
