Arteriors, a provider of luxury furniture, lighting and decor for commercial and residential settings, is proud to unveil a new brand identity and creative strategy. Driven by expedited growth both in the U.S. and globally, Arteriors crafted its immersive new visual identity to surprise and delight across every brand touchpoint, including an inspiring new logo, a revitalized photography style, new product video content and a newly designed website optimized for the sourcing process. The end result: A dynamic, end-to-end experience rooted in the richness of its prolific product offering and commitment to elevated service.
The new Arteriors logo now includes a beacon — serving as a subtle nod to the brand’s iconic lighting, and to the company as an industry luminary, one synonymous with strength, leadership and forward thinking. It also features a more symmetrical and architectural archetype and a softer, friendly font that leans into the brand’s aspirational identity. Its freshness and simplicity celebrate the new identity of the attainable luxury lifestyle brand with a new color palette.
This pays homage to Arteriors’ core values and its mission to redefine interior spaces through artful design solutions that transcend trends
Arteriors’ global advertising campaign, also launching in September, commemorates and honors the brand’s most storied pieces through fashion-forward visuals that are equally witty, sculptural and unexpected. Another first for the brand is the integration of people to intertwine the connection between life and product, while offering visual scale and proportion to its product offering.
Revamped lifestyle photography featuring settings inspired by Bali, Milan, Mendoza and Pacific Heights in San Francisco, reflect values inherent to the brand’s DNA — art, architecture and fashion — all told through an international lens. Pared back room compositions exude a sense of understated elegance and showcase the versatility of Arteriors’ expansive offering, while silhouette photography beautifully highlights craftsmanship and product details from all angles.
