Cooper Lighting has been named the preferred brand of choice in the Lighting: Interior/Exterior category in Architect magazine’s 2013 Brand Use Study. Surveyed Architect readers named Cooper Lighting as a brand leader in Brand Familiarity, Brands Specified/Used in the Past Two Years and Brand Specified/Used the Most.
“We are constantly working to understand our customers’ business goals and to develop the most innovative and reliable products that meet and satisfy their needs,” said Mark Eubanks, president, Cooper Lighting Division. “We are honored that our continued efforts are being recognized by the architectural community.”
The study researches respondents’ familiarity with, use of and opinions about 593 brands in 45 product categories. With respect to brand familiarity, Cooper Lighting was mentioned by 78 percent of all respondents – as high or higher than any other lighting manufacturer.
