American Woodmark Launches New Brand

Published: March 15, 2024

American Woodmark Corporation announced a new brand being added to their portfolio: 1951 Cabinetry. Inspired by the company’s 70-year heritage, 1951 aims to build on the cabinet manufacturer’s strong foundation to provide unparalleled service to distributors.

1951 Cabinetry will be sold directly to distributors with a wide range of product offerings. Their styles and finishes will blend both timeless and on-trend designs that are curated to favor individual preferences for a traditional or contemporary feel. The brand maintains a commitment to longevity without compromising the excitement surrounding modern flair.

Alongside the launch of 1951 Cabinetry comes 1951 Foundations and 1951 Progressions. 1951 Foundations and 1951 Progressions utilize American Woodmark’s Made-to-Stock options to address the market demand for high-quality craftsmanship at an affordable price point with their focused selections of the most popular styles and finishes.

President and CEO Scott Culbreth commented, “By adding 1951 to our brand portfolio, we will provide our distributor customers with a more versatile brand and product line-up to meet their target customer’s needs. I am excited to see the positive impact that 1951 will have on our presence within the distributor market.”

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Photo credit: American Woodmark

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