One year after the introduction of its new logo, Abimis completes its rebranding journey with the revamped and responsive website. The brand’s image and graphic elements have evolved, echoing its long-standing identity, but with a more contemporary edge. The world of all-stainless-steel kitchens from this Veneto-based company is unveiled right on the homepage, where sweeping, evocative images are interspersed with focused insights into the technical details that have always set its collections apart.
Examples include the clear emphasis on the material used to construct both the structure and the casing of the kitchens, making them tools with exceptionally high and enduring performance, as well as the the in-depth look at the functional blocks–worktops, rounded internal modules, drawers, doors, accessories and finishes – in custom sizes to suit each project and personalized for any Abimis line, whether indoor or outdoor.
The brand’s flexibility and its ability to tailor every request are concretely demonstrated by the numerous case studies collected across the globe, all explorable in the dedicated section. These become a prized catalog of solutions developed for the Ego, Atelier and Àtria ranges, from unique details created in partnership with an architectural firm or by the company’s R&D department, to island and wall-mounted configurations, with or without wall units, entirely in stainless steel, or with the introduction of other materials for worktops or doors.
The blog, with its informative and cultural content, the downloadable ‘Journals’ (Abimis’s periodic digital update tool), the download area, cleaning tips and news, guide navigation, while the page dedicated to outdoor kitchens introduces visitors to countless possibilities—from terraces to poolside or high-altitude decks, from gardens to patios, thanks to the use of AISI 304 and 316 stainless steel, ensuring hard-wearing resistance in any climate.
While the recently opened showroom at Corso Monforte 16 in Milan, in the heart of the design district, allows for a tangible discovery of ‘the kitchen that didn’t exist,’ the new website similarly immerses visitors in the Abimis philosophy and its distinct system for designing and producing solutions for those who aspire to be chefs in their own homes.
