This July, Susan G. Komen and the Canadian Breast Cancer Foundation (CBCF) are partnering with KitchenAid to encourage anyone who enjoys cooking and entertaining to turn a summer gathering into a “party with a purpose” by hosting a Cook for the Cure party. The goal of the initiative is to enlist at least 1,000 cooks in the U.S. and Canada to host any type of get-together from July 19-28, 2013, and ask their guests to make a donation to Komen (U.S. residents) or the CBCF (Canada residents) in any amount to support the fight against breast cancer.
“Participating in this worthy cause is easy, and it’s a great reason to get together with family, friends or colleagues during peak summer entertaining season,” said Beth Robinson, senior manager of brand experience for KitchenAid. “Whether hosting a casual office party, barbecue, dessert sampling or multicourse dinner, the idea is to ask guests to bring nothing to the party but a donation in any amount they choose.”
The 1,000 Cooks for the Cure initiative is part of the larger Cook for the Cure program, an 11-year effort that has raised more than $11.3 million between the U.S. and Canada for the cause through the sale of pink products, celebrity chef auctions and grassroots fundraising events.
Those interested in hosting a party can visit CookfortheCure.com to register and obtain a unique host identification number. Registered hosts will be given access to an information kit that includes party ideas, recipes and donation gathering information. To help hosts connect with guests and others planning parties, KitchenAid will feature 1,000 Cooks for the Cure as an event on its U.S. Facebook page and Canada Facebook page and provide updates via its U.S. Twitter handle in the days leading up to the event.
