FORM Kitchens, an online kitchen design studio that offers made-to-order German cabinetry without the showroom markup, announced the brand’s official launch and availability within the U.S. market. Designs are brought to life with photorealistic renders, created using photographs that the client uploads. FORM allows design-forward homeowners to have the benefits of working with a kitchen studio but for 30-40% less. New customers can sign up for a free 30-minute remote consultation with a FORM designer.
FORM has seen strong demand as the pandemic has caused a surge in both online services and kitchen remodeling. The brand offers the same high-end products and one-on-one design support as other European cabinet showrooms but centers its design process on getting the client photo-realistic visuals as soon as possible and giving clients the most for their budget. Everything is managed through a dedicated web application that streamlines the process.
“FORM Kitchens is part of a new movement of design companies employing a production custom business model, combining technology and direct sale pricing to disrupt the traditional interior design market,” said Danny Soos, co-founder, and CEO of FORM Kitchens. “Our clients work directly with experienced designers to create and order the kitchen of their dreams directly from their browser – at a fraction of the price offered by traditional retailers.”
FORM has partnered with the most popular manufacturer in Germany to make that high-end European aesthetic and functionality available to a much larger audience. Building on 75 years of experience, the brand offers advanced design and storage features, usually only available on high-end custom cabinetry. The process is also environmentally conscious, everything is PEFC-certified and meets the most stringent off-gassing standards in the world.
“It is partly about the product and partly about the process,” said Soos. “Our service is for people who find their kitchen inspiration online but are struggling to realize their vision. We offer the modern styles they want and certainty of being able to see how the end result will look. By streamlining the process, we make it more accessible.”
Additional key capabilities and benefits of FORM Kitchens include:
- Thousands of design, customization and storage options
- Easy-to-use app manages the project for you and helps you stay organized
- Three full-sized samples shipped to your door
- Lifelike visuals created using imagery uploaded by the user
- Transparent pricing on everything down to individual drawer inserts
- All cabinetry is built to last and backed by 25 years manufacturing warranty
- FORM products hold the top certifications and awards for quality, safety, and environmental impact
- Cabinets are pre-assembled to make installation faster and easier
- Work directly with your existing contractor, or we can help you find a vetted local contractor
- Priority installation support, in case a question comes up on the job
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