Schlage, one of Canada’s leading providers of home security and access solutions, revealed its refreshed brand promise and renewed identity, to be leveraged in residential markets. Building on the brand’s century-long legacy of innovation and relentless consumer focus, Schlage is affirming its promise to create purposeful experiences that deliver simplicity and peace of mind – one home at a time. The new branding builds upon the equity of Schlage’s identity, emphasizing its proven principles of quality and design while modernizing its visual brand elements. Over its long history, Schlage has continuously insisted on a fearless approach to innovation, grounded in research and intentionality. This brand evolution reinforces Schlage’s pioneering mentality while also adapting to better represent the changing needs of today’s consumers and partners worldwide.
“Over the past 100 years, Schlage has played an integral role in revolutionizing door hardware, security and style,” said Michael Del Guidice, vice president of marketing for Allegion Canada. “We’re proud of the fact that we have earned the trust from Canadian homeowners when it comes to protecting what matters the most – their homes. As we look into the next chapter for Schlage, we will continue to focus on the innovation, quality, and craftsmanship the brand is known for.”
In addition to unveiling a new tagline, “Trust Your Home to Schlage,” alongside a refreshed visual identity, Schlage’s announcement reinforces the brand’s long-standing commitment to transforming the industry, as evidenced through its products, partners and software solutions. Trusted in more than 40 million North American homes, Schlage was recently recognized in an independent study by Lifestory Research as America’s Most Trusted lock brand of 2021, for its extensive range of innovative home security and access solutions that were designed to improve consumers’ lives through modern simplicity and intuitive experiences.
Schlage‘s range of deadbolts, knobs, levers and smart locks, such as the critically-acclaimed Schlage Encode Smart WiFi Deadbolt, Schlage Sense Smart Deadbolt, Schlage Connect Smart Deadbolt and more, are a testament to the brand’s upstanding reputation during the past 100 years as a leader in residential and commercial door hardware and home security. Schlage will continue to be guided by the core principles of trust and reliability to create purposeful experiences for every home.
The Canadian branding refresh is launching in parallel with Schlage USA.
