With travel bans still lingering, Gessi extends a virtual invitation to visit the heart of London’s design center and experience the brand’s newest interactive showroom that melds wellness and exploration into a celebration of Italian kitchen and bathroom design.
Situated in the fashionable district of Clerkenwell, Casa Gessi London is housed in a restored three story 18th-century courthouse. The high vaults, stone floors and brick walls whisper of the historical significance of the space while creating a welcoming environment that invites patrons to relax, linger and imagine the possibilities.
The London showroom is the brand’s fourth “Casa Gessi” concept in a series of architecturally stunning locations around in the world, including Milan, Singapore and Dubai. Each luxurious showroom is a destination, filled with distinct combinations of Gessi designs to produce an authentic taste of living experience and encourage the imaginations of visitors.
Casa Gessi London opened its doors in September of this year in the iconic Old Session House. Signature historical features of the landmark building have been carefully preserved and incorporated into the new design, such as the former prison cell structure, which now hosts product displays. The idea of hospitality is central to the project, with fluid meeting rooms that allow for sociality or distancing as needed, and the Libertà lounge and bar where guests can enjoy refreshment and admire a fully equipped Gessi kitchen.
Perhaps most significant in the Casa Gessi London experience is the opportunity for total immersion. Designed as a true oasis for wellness, the showroom invites guests to absorb the essence of the brand through sights, sounds, scents, textures and contrasts.
The various rooms house specific product collections, each telling its own story. The Private Wellness Sartoria is like an opulent fitting room where individual components like showerheads, sinks and mixers can be perused and combined into custom arrangements. The grand finale of the showroom is a spectacular sensory performance of lights and water represented by the Afilo shower system. The flow of water and warmth of the light are meant to comfort and encourage visitors and inspire them to dream of their own private wellness centers.
