Miele has appointed Keith Van Arsdale as the new vice president of sales, for their U.S.-based operations. Under leadership of president & CEO Jan Heck, Van Arsdale will be responsible for managing and directing all sales efforts for Miele USA, including floor care, domestic and project business channels.
The role will drive the development and execution of the go to market strategy, launch of new innovative products, improve relationships with distribution partners and will be accountable for delivering sustainable top line growth to the business with new and existing customers through a Sales team.
“With more than 23 years of sales management experience, Keith has built a highly successful career and we are honored to have him join Miele,” said Jan Heck. “Keith brings a wide range of expertise in leading strategic planning and execution, performance management and team leadership and will be an asset as we continue to grow our market share here in the U.S.”
Before joining Miele, Van Arsdale held the position of senior vice president sales and marketing at TTIPE, (Techtronic Industries Power Equipment), a world-class $5 billion dollar company leader in power tools, accessories and outdoor equipment. Prior to joining TTIPE, Keith was a director of sales for Stanley Black & Decker, a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems.
“It is an honor and privilege to bring my experiences and work ethic to Miele, a brand globally recognized for manufacturing quality long-lasting products,” said Van Arsdale. “I have much respect for how Miele has grown over the previous 35 years and I am looking forward to working with the company to continue to grow the business.”
Miele Group reported a 1.5 percent increase turnover in the 2018/19 business year. Of which, Miele USA continued to demonstrate strong growth with successful sales in floor care, domestic, project, and professional channels.
“Van Arsdale will have the opportunity to work collaboratively with Operations, Supply Chain, Logistics, and Marketing to bring improved solutions to our business ensuring on a daily basis we live up to our company’s motto of “Immer Besser” or “Forever Better,” continued Heck. “And as a family-owned company we value our associates and look to this position to develop talent for future success within Miele USA.”
