Graziano Verdi, CEO of Italcer Group and Devon&Devon, a world leader in luxury bathroom furniture, has signed a supply contract with ProCeram for the Czech Republic and the Slovak Republic.
The agreement involves the opening of five boutiques in Prague, Brno, Karlovy Vary, Bratislava and Pilsen, along with various other franchising agreements with the ProCeram Group’s distribution partners. It will allow Devon&Devon to further consolidate its presence in the Czech Republic market and includes a minimum purchase commitment by ProCeram of more than €3.3 million during the next four years.
“As part of our project, we greatly appreciated ProCeram’s professionalism, and we have strengthened our mutual trust and esteem by agreeing to implement an extremely demanding program, which will certainly lead to great satisfaction,” said Verdi.
ProCeram is recognized as a leader in the market of flooring, wall coverings and sanitary-ware for designs by developers, hotels, the private sector and others. The decision driving this investment by ProCeram was due not only to the Devon&Devon products but also to the long-standing personal knowledge of and trust in Verdi by ProCeram’s Pavel Basl, who signed the deal.
“After carefully analyzing the European suppliers, we identified Devon&Devon as the manufacturer in this segment with the most interesting designs and the highest quality and completeness of the program,” said Basl. “This is why we are so pleased with the trust that Devon&Devon has placed in us and we have signed a long-term agreement for the distribution of its products in the Czech Republic and in Slovakia.”
In light of this agreement, ProCeram will invest €400,000 in give new showrooms, and it will form a team of professional salespeople to support the Devon&Devon brand.
