Cosimo Coffa has been named vice president of trade sales for LIXIL Canada Inc., and Gina Flinton has been named senior director of marketing, responsible for American Standard, DXV and GROHE brands.
Reporting to Valerie Malone, LIXIL Canada Inc.’s general manager, Coffa will be responsible for leading the trade organization back to growth, while supporting key customer and team member development.
“Cosimo’s strong business leadership experience adds significant value to our team and I am happy to welcome him on board,” said Malone. “As we continue to address key opportunities in the Canadian market, I am confident that he will use his forward-thinking approach to lead the sales organization.”
During his career, Coffa has established strong sales processes and has successfully led sales teams in both retail and distribution models. With more than 16 years of experience in senior sales and marketing roles, Coffa is known for his collaborative and energetic leadership style, working with both internal and external partners. Prior to joining LIXIL, Coffa held progressively senior positions at companies such as LG Electronics, Lexmark, and Fujitsu.
“I’m looking forward to providing strategic support to drive business growth,” said Coffa. “I am honored to have the opportunity to build strong connections with the passionate members of the trades sales team while working for this global organization.”
As senior director of marketing, Flinton will also report to Valerie Malone and will manage and develop the marketing strategies and programs to drive brand preference and establish brand positioning in the Canadian marketplace in close association with the LIXIL Americas team.
“I welcome Gina Flinton to the Canadian marketing team and look forward to her leadership,” said Malone. “Our marketing efforts with American Standard, GROHE and DXV are flourishing in the Canadian market and this is an excellent time to leverage Gina’s experience and expertise for continued success.”
Flinton’s career includes a number of diverse and progressive roles that have contributed to a solid foundation in marketing experiences. From developing and executing marketing strategies to branding achievements and product launch success across various categories and industries, Flinton brings more than 20 years of marketing results to her new role. She has previously worked for top tier companies including Whirlpool, Canadian Tire, and Mattel. Flinton holds an Honours Bachelor’s Degree in political science, with a minor in business administration from Wilfred Laurier University.
“My career has been balanced between both brand and category marketing, and I look forward to diving into both areas with LIXIL,” said Flinton. “Working with three globally recognized brands, each with their distinct positioning and opportunities, definitely excites me. I’m happy to be joining this skilled team.”
