Waterworks is partnering with THG Paris to launch its portfolio of brands in Western and Eastern Europe, Russia, the Middle East and China. The collaboration will enable Waterworks to develop a presence in markets beyond North America.
“THG Paris is the premium bath fittings manufacturer and distributor in Europe, the Far East, and Middle Eastern markets,” said Peter Sallick, Waterworks’ CEO. “Their experience bringing highly regarded brands into these regions along with their manufacturing expertise, gives us great confidence in our partnership and for the long term growth of both companies.”
As Waterworks’ international partner, THG Paris will take on the role of manufacturing, distribution, sales, marketing and product support in these specific markets, while Waterworks will continue to focus on product design and marketing support for all international initiatives, as well as managing its North American businesses. The objective is to capitalize on the pairing of Waterworks’ brand and design strengths with the manufacturing and distribution expertise of THG, accelerating the brand internationally.
The assortment of products covered by this agreement will include Waterworks fittings and accessories from collections such as .25, Aero, Aero Retro, Boulevard, Easton, Henry and Opus.
Faucet from Waterworks’ Aero Retro collection.
