Houzer, Inc. and Schock GmbH, of Germany, are partnering to distribute Schock granite sinks in the United States. After a soft launch at the 2011 KBIS Show in Las Vegas, distribution and sales of the sinks under the sub-brand Schock Houzer is planned for summer 2011.
This partnership joins the manufacturers in their respective categories—stainless steel and acrylic granite—resulting in a key product extension to the existing Houzer line of stainless-steel, hand-hammered copper and pewter sinks. The Schock Houzer offering will feature a new generation of granite sinks, which are made from a material developed and patented by Schock called CRISTADUR, a quartz and acrylic blend.
“The core values of both Houzer and Schock have fueled this opportunity, each company holding a top-tier global position in our respective material categories in sinks,” said Ken Fey, VP and COO of Houzer. “Schock is known as the ‘Best In Class’ leader in the Granite Sink category, and their people and ethics are impeccable. Their brand deserves to stand on its own. Houzer is looking forward to collaborating on new designs and materials for the U.S. markets with them, and we are extremely proud to have Schock become part of the Houzer family.”
