Fisher & Paykel Collaborates in Napa Valley

Published: October 19, 2011

Fisher & Paykel is collaborating with Cheryl Forberg, the nutritionist for NBC’s The Biggest Loser and a James Beard Award-winning chef, to help create her ideal kitchen.

The company will provide its appliances for her Napa Valley farm home, which will include CoolDrawers, DishDrawers, and a 36-in. gas cooktop.  The Flavor First kitchen will be Cheryl’s vehicle for creating new recipes, cookbooks, and other products.

“Cheryl’s brand weaves perfectly into the fabric of the Fisher & Paykel brand,” said Scott Davies Fisher & Paykel’s marketing manager.  “Her outlook on using fresh, natural ingredients in her kitchen felt like an organic fit for our company.”

Cheryl Forberg’s mantra is making healthy, sexy.  She is a registered dietitian and a professionally-trained chef, whose recent book Flavor First, looks at the cooking and weight-loss secrets she shared during 12 seasons with The Biggest Loser.

Get the latest kitchen and bath products, trends and news delivered to your inbox.

Tagged with:

Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series