Sub-Zero, Inc. and Wolf Appliance, Inc. will be exhibiting at the 2012 Kitchen & Bath Industry Show (KBIS), which will take place on April 24 and run through April 26 at McCormick Place in Chicago.
While both companies have created trade-focused programs such as the Kitchen Design Contest and trade community tools online, their return to KBIS signals a recognition of the valuable opportunity it provides to connect one-on-one with the kitchen and bath community. Sub-Zero and Wolf plan to leverage KBIS to present new products, meet with current and potential clients and learn about the latest trends in the industry.
“Sub-Zero and Wolf returning to KBIS is a testament to the importance of the kitchen design community for our success over the years,” said Michele Bedard, VP of marketing for Sub-Zero Wolf Inc. “We support the NKBA’s efforts to keep the kitchen design profession growing and vibrant. Residential kitchen projects are now shaped by new shopping behaviors and a quest for long-lasting value, and kitchen professionals are key to articulating to their discerning clients how Sub-Zero and Wolf are positioned to delight them over decades, not years.”
Currently, efforts are underway to revitalize KBIS for 2012, which promises to provide Sub-Zero and Wolf, along with nearly 300 other major exhibitors to date, with not only the ideal launch pad for new product but also a greatly reinvigorated platform through which to engage with buyers and influencers in their field and network amongst their peers.
For more information on the 2012 KBIS, visit www.kbis.com.
