Villeroy & Boch has announced the planned divestiture of St. Thomas Creations, which will be acquired by the parent company of ICERA. To ensure continuity of customer service and fulfillment, an organized transition is planned for St. Thomas during the course of the year.
St. Thomas Creations’ operations will continue from Villeroy & Boch’s facilities during the transitional period, gradually transferring over to the ICERA organization within several months. Based in Los Angeles, ICERA has also established a new distribution center in New Jersey. By the end of the transition period, St. Thomas product shipments will be fulfilled from both the east and west coasts of the U.S.
After the transaction, St. Thomas Creations will be independently owned and operated and fully separate from Villeroy & Boch. It will no longer be a subsidiary of or affiliated with Villeroy & Boch in any way.
“This transaction will unlock the full potential for the St. Thomas brand in its home market, while maximizing realizable value for our shareholders,” said Michael Swan, president of Villeroy & Boch’s bathroom and wellness Americas division. “We are absolutely committed to investing in and rejuvenating the St. Thomas Creations brand, and taking it to new heights,” said Charles Chuk, chairman of the ICERA Group. “Our expectations are very high.”
Pictured: The Orleans Suite from St. Thomas Creations
