GE Appliances has launched its new Social Kitchen Facebook application to offer users tips, recipes and a community to learn more about cooking—all with a philanthropic twist.
The new app’s recipes and cooking tips were created by GE employees, including Chef Joe Castro, Chef Brian Logsdon and product managers. Participants can use those tips to improve their skills, then share how they are progressing in their culinary skills with friends and family on Facebook.
“Social Kitchen gives people an easy way to open their kitchen to friends and family through Facebook,” said Gina DeWitt, GE digital marketing program manager. “Tracking recipes, learning new cooking methods, and having the ability to easily post that to Facebook results in a sense of community in the kitchen.”
Every time Social Kitchen “chefs” cook a recipe and log it on Facebook, GE will donate a meal to Blessings in a Backpack, a non-profit organization providing children who are on the federal Free and Reduced Price Meal Program with a backpack of food to take home for 38 weekends during the school year.
“GE’s pledged $80,000 donation will feed 1,000 kids,” said Nikki Grizzle, director of marketing and public relations for Blessings in a Backpack.1 “Not only will they be better nourished, but better test scores, improved reading skills, positive behavior, improved health, and increased attendance have all been attributed to well-nourished children.”
Facebook users can access the app, save recipes and begin earning points for Blessings in a Backpack on GE Appliances’ Facebook page or www.GESocialKitchen.com.
