A recent Kenmore survey found that more than half of Americans (52 percent) celebrate the holidays with extended family and/or friends, bringing a variety of food preferences to the table. To inspire and help aspiring cooks, Kenmore introduces cookmore.com, allowing users to create custom cookbooks including favorite family recipes.
The site also provides access to a recipe library built by everyday cooks and acclaimed chefs. Accommodating the need holiday hosts have to spice things up, the site encourages users to add their own special “twists” to recipes they save and share their own takes on others’ traditional favorites.
“While guests appreciate the tried and true dishes they come to expect during the holidays, they tend to feel extra special if their specific tastes are catered to,” said Eden Grinshpan, TV host and celebrity chef. “Through travels for my show, I discover food and ingredients from cultures all over the word that inspire me to bring something new and unexpected to the dinner table. With cookmore.com, cooks can share and discover fresh recipes to serve up joy year round.”
In the spirit of giving back, Kenmore will also donate $1— and up to $10,000—for every recipe submitted or downloaded on cookmore.com to Sears Heroes at Home, a program that assists and honors America’s military service members, veterans and their families.
“The holiday season brings challenges in the home, from finding the right recipes to knowing the right tools that help ensure a sensational holiday meal,” said Michael Castleman, president, Kenmore, Craftsman and DieHard and SVP of Sears Holdings. “The Kenmore brand has been a part of American homes through a century of holidays. We know the right solutions and innovations, such as double ovens and large capacity refrigerators, which enable hosts to spend less time in the kitchen and more time with their guests at the table.”
Pictured: Kenmore’s 36 in. Elite induction cooktop (Model# 4392).
