As retailers have been adjusting their practices to comply with recent pricing policy changes enacted by Viking Range Corp., Elite Appliance has launched new website features to ensure that customers have quick access to Viking range prices and product information. With “instant quote” options on Viking product pages, as well as extended phone hours, Elite aims to deliver needed information.
Viking announced that as of July 1, 2013, the company will no longer permit authorized retailers to display Viking prices online, signaling a shift in the manufacturer’s overall marketing plan.
“Not only do we offer the most cutting-edge luxury appliances on the market, but we also aim to provide a luxury shopping experience, one in which information is easily accessible and questions are answered before they are even asked,” said Bill Spellman, director of marketing at Elite Appliance. “We are committed to offering our customers the best possible Viking shopping experience, and we feel that our new instant quote feature helps us to achieve that goal.”
Customers may also request pricing information by phone at 1-877-510-4781. Elite Appliance has Viking specialists to offer price quotes and help customers build appliance packages tailored to their needs.
“At Elite Appliance, we work with each individual customer to create the most affordable Viking appliance package to meet their unique needs and style,” said Spellman. “We work hard to offer the best information and pricing available for all Viking products.”
