Crossville has unveiled the winning design of its 2014 Breast Cancer Awareness scarf. Entitled “Birds of a Feather,” the chosen artwork is the creation of Nicole Johnson, showroom manager of United Tile’s Spokane, Wash., branch. The competition invited representatives from the company’s distribution network to submit original artwork be considered by a panel of judges for the final scarf production.
Crossville has produced Breast Cancer Awareness scarves since 2007, but this is the first year the company has hosted a competition to develop the design. The annual scarf production is part of Crossville’s year-round commitment to support those in the design and furnishings industry who are facing breast cancer. A portion of profits from all sales of the Glass Blox collection goes to The Common Thread for the Cure, the industry’s organization offering practical support for families facing the ramifications of breast cancer.
“We take our programs related to Breast Cancer Awareness very seriously, and we hope we inspire our partners in the industry to do the same,” said Crossville’s vice president of marketing, Lindsey Waldrep. “By involving our distributors in the scarf creation process, we’re taking the message further and sharing in the effort to make a difference.”
The selected artwork reflects that heightened involvement, as described in Johnson’s inspiration statement submitted with her entry: “The bird motif symbolizes partnership and camaraderie for those who are going through their battles or those who have already won. When one comes alongside another and helps them fly, this companionship is what makes up the common thread.”
