Xylem Group has changed its corporate name to Xync Brands, LLC. Also changed is the former Xylem product brand name – now Ryvyr – and its former Xylem Hospitality division name, which has become Xync Contract.
Xync Brands president Hal Weinstein plans to take the new Ryvyr brand name to market with an array of new products.
“The brand name Ryvyr, a playful variation of the word river, represents flowing ingenuity from which streams of products designed and crafted for total satisfaction will stem,” said Weinstein, adding that Ryvyr product designs will be named after a river somewhere in the world.
Each product is conceived to flow with other products offered by the company. “The Ryvyr motto – Where Ideas Flow – is more than a slogan to our team,” said Weinstein. “It’s our mantra that drives us to bring a continual flow of outstanding products to market and to our clients’ homes.”
