Florim USA announced that it has officially achieved B Corp recertification, reaffirming its commitment to responsible manufacturing and to meeting rigorous, independently verified standards for environmental, social and governance performance.
The recertification marks an important next step in Florim USA’s ongoing sustainability journey. The company originally achieved B Corp certification in October 2025 under B Lab’s previous standards. Rather than simply maintaining the existing certification, and less than a year later, Florim USA chose to pursue recertification under B Lab’s newly updated standards. The new standards reflect an even more rigorous framework designed to raise the bar for companies seeking to demonstrate meaningful, measurable impact.
Meeting the New Standard
In April 2025, B Lab introduced the most significant update to its standards to date. Companies interested in certification or recertification under the new framework are evaluated under V2.1 standards, which establish a stronger and more transparent foundation for responsible business.
The updated standards reflect the new laws for corporate sustainability communications and marketing. In an anti-greenwashing effort, the EU Empowering Consumers for the Green Transition (ECGT) Directive, places greater emphasis on credible, substantiated environmental claims and third-party verification. B Lab has specifically prioritized recertification for companies affected by these evolving requirements.
For Florim USA, pursuing recertification under the new standards was a choice to stay ahead of the curve and to continue to lead the U.S. porcelain tile industry in sustainability. The company also wanted to remain aligned with Florim Ceramiche S.p.A., the Italian sister company, which has been a Certified B Corp since 2020 and is subject to the EU ECGT Directive.
What B Corp Certification Means
B Corp Certification is administered by B Lab, an independent nonprofit organization that evaluates companies with rigorous standards for social and environmental performance, transparency and accountability.
Unlike a certification based on a specific product, material or environmental claim, B Corp evaluates the company as a whole. The assessment considers how a business impacts its:
- Governance — mission, ethics, transparency and accountability
- Workers — workplace practices, health, safety, benefits and development
- Community — local economic impact, supply chain and community engagement
- Environment — environmental management, climate, energy, water and resource use
- Customers — product stewardship, ethical marketing and customer impact
Companies must complete a formal assessment, meet specific legal and transparency requirements, provide supporting documentation and undergo a rigorous verification process. The certification is designed to distinguish companies that can demonstrate meaningful performance from those with only sustainability messaging.
And it is not a one-and-done achievement. B Corp companies must recertify every three years, creating an ongoing cycle of measurement, verification and improvement.
A Continued Commitment to Responsibility
With its recertification, Florim USA joins a growing community of businesses demonstrating that profitability and positive impact can work together. For Florim USA, being part of this community is both an achievement and a responsibility.
