AkzoNobel Wood Coatings is bringing AkzoNobel’s 2027 Color of the Year, Soulful Sage, to industrial wood finishing. The soft, silvery green, Soulful Sage brings a gentle lift to any space, making it feel lighter, calmer and more inviting. Sitting at the heart of three carefully curated color stories, Soulful Sage perfectly captures the mood for 2027, according to the results of the company’s extensive annual trend research.
For manufacturers, Soulful Sage offers a versatile starting point for new product and finish development. The supporting color stories — Glow, Light and Lift — provide additional routes for building coordinated palettes across furniture, cabinetry, flooring, windows, doors, siding, cladding and other wood products.
Glow is focused on earth tones to create a warm look. Light combines quiet, pale tones and darker shades for a healing mood, while Lift features positive tones that evoke the joy of an inspiring space.
Together, these three stories provide a trend-led color palette to create distinctive combinations for their customers.
The 2027 colors and finishes can stand alone or be combined with others in the collection, giving manufacturers flexibility to create coordinated looks across a product range. They also work well alongside wood substrates with natural or stained finishes, allowing manufacturers to bring colored surfaces together with the warmth and character of wood in the same product or collection.
Color development for industrial wood products is closely linked to the coating system, application method, sheen and opacity, which is why AkzoNobel Wood Coatings’ Technical Services and design experts are ready to support customers in achieving the right finish efficiently on their production lines. From color matching and coating-system selection to application guidance and finish development, they help customers move from a design to a practical, repeatable result.
AkzoNobel’s Global Aesthetic Center has been translating trends into desirable colors for many years. Its annual ColourFutures trend forecast meeting brings together in-house experts, international architects, designers and journalists to share insights.
