HPMA Partners with NKBA for Fall Market Keynote Event

Published: August 6, 2026

The High Point Market Authority (HPMA) announced its opening day Keynote Series event for the upcoming High Point Market, taking place Oct. 17 at 3 p.m. in the High Point Theatre. 

Reflecting the trade show’s ongoing partnership with the National Kitchen & Bath Association (NKBA), the keynote, titled “Evolution of the Home: The Consumer Shifts Reshaping Design & What It Means for Your Business,” draws from the 2026 Whole-Home Design Study jointly organized by HPMA and NKBA. The session will explore the evolving relationship between kitchen and bath professionals, interior designers and the broader home furnishings industry. 

Bill Darcy, NKBA global president and CEO, and Tammy Covington, HPMA president and CEO, will present the study’s findings, examining cross-disciplinary collaboration among design professionals, identifying key growth opportunities and discussing how shifting consumer expectations are reshaping residential design. 

“As the largest trading and educational hub for the design industry, we’ve partnered with NKBA on this inaugural, one-of-a-kind survey and we’re thrilled to reveal the findings at our Saturday Keynote event in October,” said Covington. “High Point Market is the design industry’s destination for growth strategies that move business forward.” 

Get the latest kitchen and bath products, trends and news delivered to your inbox.

Survey participants included NKBA members, Kitchen and Bath Industry Show (KBIS) attendees, and design professionals from HPMA’s database. With research concluding earlier this spring, the study’s findings will be revealed for the first time during the Fall Market event.

“As the leading resource for kitchen and bath professionals, NKBA is proud to bring our research capabilities to this partnership with High Point,” said Darcy. “Kitchen and bath design continues to shape the rest of the home, and this collaborative study will equip industry professionals with valuable insights to better serve their clients and grow their businesses with confidence.” 

The Saturday Keynote is presented by HPMA in partnership with NKBA.

Upcoming Events

Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series