In an industry increasingly shaped by social media, visual overload and rapid-fire trends, standing out as a designer can feel more challenging than ever. In the latest episode of the KBB From the Tap podcast, host and KBB Executive Editor Chelsie Butler sits down with Amy Courtney, founder of New York- and Connecticut-based Amy Courtney Design, to explore what it truly takes to build a distinct, lasting brand in today’s saturated market.
Why the Design Market Feels More Crowded Than Ever
With more than two decades of experience spanning residential renovations and large-scale projects, Courtney offers a thoughtful perspective on why the design landscape feels so crowded – and why that reality isn’t necessarily a negative. She discusses how social media and increasingly accessible visualization tools have dramatically expanded the pool of inspiration for both designers and clients. While this visual abundance has raised expectations, it has also created opportunities for designers to clarify their point of view and communicate ideas more effectively than ever before.
Courtney explains how tools such as mood boards, shared inspiration and 3D renderings help establish clarity of vision early in the design process. By grounding projects in architectural context, location and history, designers can guide clients toward cohesive decisions. This is a critical step when working with kitchens and baths, where layouts, finishes and materials are more permanent and high-stakes.
Building a Brand That Goes Beyond Trends
The conversation also dives into what it means to build a brand that endures. Courtney emphasizes the value of experience, education and a strong team culture in setting a firm apart, noting that longevity in the industry often comes down to consistency, trust and quality over time. She shares insight into how designers can thoughtfully engage with trends – embracing them where appropriate, while avoiding choices that may not age well or align with a firm’s core aesthetic.
To close, Courtney introduces a simple but powerful framework for trusting your creative voice: a three-word method that helps designers define their style through practical, aspirational and emotional lenses. For designers navigating a crowded field or questioning how to differentiate their work, the episode offers grounded advice, actionable strategies and reassurance that confidence – and clarity – are built over time.
To hear more about how to stand out in a saturated designer market, tune in to the full KBB From the Tap podcast on Spotify, Apple Podcasts, Pandora and other outlets.
