Just one year after entering the North American market, Bello has announced an exclusive partnership with Luxury Products Group (LPG), joining the group’s prestigious portfolio of luxury brands. Through this partnership, Bello will collaborate closely with LPG members and staff to promote and support its collection of finely crafted luxury bathtubs, vanities, LED mirrors, medicine cabinets and toilets, along with upcoming new product launches.
“This partnership marks an exciting new chapter in Bello’s growth, expanding our reach and connecting our brand with the finest independent luxury showrooms across North America,” said Eric Phelps, director of North America for Bello. “Bello was launched just a year ago with a clear vision — to partner with the best of the best. Our goal has always been to build lasting relationships with exceptional showrooms and exceptional people, and that’s exactly what LPG represents. Great showrooms and great people define LPG, and we couldn’t be more excited to grow together.
“This partnership allows us to collaborate on training, product development, marketing and brand exposure initiatives that elevate the category and set new standards for sophistication and design in the luxury bath space.”
Luxury Products Group represents more than 400 showrooms across the United States and Canada, ranging from independent boutiques to multi-location distributors serving both design professionals and homeowners. LPG is widely recognized for its commitment to education, marketing innovation and partnership-driven success.
“We’re delighted to welcome Bello to the LPG community,” said Peter Ollestad, director of business development for Luxury Products Group. “Our members value quality and craftsmanship, and Bello’s beautifully designed product line embodies both. We look forward to seeing Bello featured in showrooms nationwide—where clients can experience their products firsthand and work with knowledgeable sales professionals. This partnership represents another meaningful step in expanding the LPG family of luxury solutions.”
The Bello brand is built on the belief that beauty and functionality should seamlessly coexist to elevate the bathroom experience. This new partnership with LPG further amplifies that vision, bringing Bello’s refined designs and innovative products to a broader audience of discerning customers.
Founded in 2009, Luxury Products Group (LPG) is a decorative buying group within IMARK Plumbing, supporting independent plumbing, lighting and hardware showrooms with luxury brand partnerships, training, marketing tools and business resources. LPG members benefit from exclusive rebates, strategic supplier relationships, mentorship opportunities and access to curated luxury collections that enhance profitability and strengthen market position.
