WOW Design presents Micare, an author-driven collection that revisits glazed ceramics through the honesty of raw material. Inspired by the glassy wall tiles that shaped the interiors of the 1960s and 1970s, Micare draws from the material memory of that era to craft a materiality rooted in origin and authenticity.
The collection works with the essential elements of the ceramic language — gloss, relief, modular repetition and chromatic depth — translating them into a contemporary context through a focus on matter, volume and light. Micare creates ceramics from ceramics, reclaiming it as an autonomous material capable of generating spatial identity.
Its palette spans earthy, warm and rich tones, grouped into ranges that move from sandy neutrals to mineral greens and blues with more spiced accents. A chromatic reading that naturally connects to its retro inspiration while offering an updated interpretation of classic vitreous glaze.
The Core of Micare Lies in Its Surface
The collection uses a richly textured vitreous glaze that incorporates mica, tiny metallic particles that add a subtle mineral shimmer. It is not a decorative effect but a luminous microstructure that activates each piece and produces quiet optical depth. This controlled sheen recalls crystalline glazes of the past, enhanced by today’s technical precision.
Micare is structured into six ranges — Linen, Ambar, Alpi, Evergreen, Midnight and Saffron — offering warm and mineral tones while maintaining the material character that defines the collection. Each range comes in three intensities — Light, Medium and Dark — allowing natural gradients, layering and transitions. This tonal variation is part of Micare’s identity, conceived to compose surfaces that feel alive and dynamic.
Micare’s character is strengthened by two reliefs developed specifically for the collection — Rim and Canale. Both revisit the volumetric gestures of retro wall tiles but with a refined, contemporary expression. Rim features a softly rounded edge that creates delicate shadows and subtle volume, while Canale introduces a more pronounced, graphic and architectural channel, ideal for rhythmic compositions. These reliefs can be used individually or combined, expanding design possibilities and adding tactile dimension to the surface.
A Modular System Designed for Composition
The 5-by-15 cm format, an essential element of WOW’s identity, enables modular design and the construction of ceramic envelopes with their own rhythm. Repetition, alternating intensities and the introduction of reliefs transform each surface into a graphic plane that evolves with the light.
Micare functions as an open system, adaptable to diverse projects and capable of generating atmospheres ranging from subtle, luminous compositions to immersive mural-like layouts with a stronger gesture. The collection allows for layers, sequences and patterns without losing visual coherence.
