Casalgrande Padana has launched a new 3500-sq.-m. Creative Centre within its headquarters. Originally used as a production plant, a major renovation, redevelopment and repurposing effort has turned the space into a cutting-edge, multifunctional exhibition facility, where design and material meet to create new style inspirations.
This newly conceived, multi-functional space brings together innovation and research, developing the concept of creativity at a variety of levels and featuring both a showroom and an actual laboratory.
The functional organization of the space, with linear visitor routes, a floor surface divided by types of textures and numerous room settings, has been designed to offer a clear, intuitive picture of the huge variety of collections and solutions designed and produced by Casalgrande Padana, highlighting their aesthetic and technical qualities.
The entrance leads into a central corridor, lined with tall, tiled totem displays indicating the product families displayed in the areas behind them. Perpendicular to the central corridor are high walls, on which the colors of the collections are presented in their various shades, and other visitor routes alternate with room settings.
Open to Professionals
Creative Centres are open to industry professionals and have been conceived to go beyond the traditional idea of a showroom, creating a crossroads where the worlds of ceramics and architecture meet.
Combining their showroom vocation with communication aspects, technical information and an elaborate series of initiatives in the field of architecture, design and production, the aim of the Creative Centres is to illustrate the stories behind the collections developed through the years by Casalgrande Padana in the world of ceramics, where it appears challenging to create something new.
Outdoor Collections
The building also hosts an area dedicated to outdoor collections and another devoted to the engineering division, displayed in which are the most technologically advanced ceramic products widely used in modern architecture. There is also a large, comfortable area dedicated to study and design aspects.
