TileBar has unveiled its newest showroom in the heart of Washington, D.C.’s 14th Street corridor. Designed by the award-winning global design and architecture firm Gensler, the showroom ushers in a bold and revitalized expression of TileBar’s mission to transform the way people experience and select tile and bath accessories.
TileBar’s new location elevates the showroom experience into a tactile, collaborative design destination with an unparalleled selection of premium surfaces, enabling commercial and residential clients to discover styles that align with their project vision.
“I founded TileBar in 2009 with a vision to modernize the way customers shop for tile — to inject creativity and intention into the historically uninspiring experience,” said Eli Mechlovitz, founder and CEO of TileBar. “This showroom is the latest evolution of that vision. Our new showroom environment is not just functional but also deeply inspiring.”
The new TileBar showroom design concept centers around three core principles — warmth, welcome and workshop — each shaping the TileBar client experience from first step to final selection. Throughout the experience, TileBar’s expert design consultants offer personalized guidance and support, ensuring homeowners and designers feel confident and creatively empowered from initial selection through installation.
Welcome
Guests are greeted with a hospitality bar and a striking wraparound wall that displays a curated range of specialty materials and introduces TileBar’s brand identity, offering a warm welcome and immediate design inspiration.
Warmth
A palette of creamy whites, natural textures and subtle lighting creates a calm and luxurious backdrop, allowing TileBar’s diverse product offering to shine. The space showcases natural materials from TileBar’s expansive collection from Turkish limestone to Italian-made porcelain tiles, used throughout the showroom design to inspire and showcase products in real-world applications.
Workshop
Dedicated zones allow visitors to mix, match and moodboard from TileBar’s thousands of on-hand product samples. Each station offers the ability to label palettes by room or project, supporting a seamless and organized creative process. Here, clients can touch and feel material combinations and experience the artistry of new collections and exclusive collaborations
TileBar’s showroom serves as a catalog of the world’s beauty through tile and stone, from Italian marble to terracotta, terrazzo and classic porcelain formats, reimagined with character and creativity. A full on-site sample library site enables clients to browse, compare and bring home complimentary materials, ensuring the design process continues beyond the showroom visit.
For design professionals and their clients, the Washington showroom offers a private conference space to host presentations, design meetings and intimate gatherings. The showroom will also serve as an event space for the local design community for industry events, speaker series and exclusive collection previews.
“With TileBar’s D.C. showroom we envisioned a destination that speaks to the creator in everyone, whether design professional or homeowner,” said Kate Kirkpatrick, principal and strategy director at Gensler. “We wanted to bring a designer’s mind to every element of the experience so that it reflects TileBar’s brand of high-touch service and confidence given to clients throughout the tile selection process.
“From the hospitality-forward entry to hands-on workshop zones, we sought to spark inspiration for the endless and stunning possibilities of tile. The 14th Street TileBar showroom is a wonderful continuation of our long-term partnership with TileBar and bringing people-centered retail design to new markets.”
Known for its mix of award-winning restaurants, boutiques and design-forward retailers, the Logan Circle neighborhood was chosen as TileBar’s next home to connect with both trade professionals and inspired homeowners. The Washington showroom joins TileBar’s existing locations in New York City and Paramus, N.J., each strategically located in key design districts of their respective neighborhoods.
“Washington, D.C. is just the beginning,” said Ira Melnitsky, president of TileBar. “We’re building immersive retail environments that make design feel intuitive, aspirational and most importantly, enjoyable.”
Located at 1526 14th Street NW, TileBar’s Washington, D.C. showroom is now open to the public.
