Designers and builders put their hearts into creating functional, beautiful spaces, but capturing those results effectively is an art form of its own. In a recent episode of our KBB From the Tap podcast, I spoke with Lauren Andersen, founder and principal photographer of Oakland, Calif.-based SEN Creative, and her longtime collaborator, Subei Kyle, the company’s videographer. The pair shared practical insights into how design and construction professionals can plan, prepare and execute a photography and videography strategy that truly showcases their work.
A Partnership Built on Storytelling
Andersen founded SEN Creative in 2017 and soon recognized a growing need for video content alongside photography. To meet that demand, she partnered with Kyle, whose visual storytelling skills complemented Andersen’s expertise behind the camera. Together, they’ve built a dynamic working relationship centered on helping designers and builders tell their brand stories in authentic, visually engaging ways.
Helping Clients See the Bigger Picture
Many clients approach SEN Creative thinking only about updating their portfolios or social media feeds. Andersen and Kyle help them understand the broader value of professional imagery – from improving SEO and enhancing brand visibility to creating opportunities for partnerships and sponsorships. Their goal is to help design professionals view photography and video not just as documentation but also as an essential part of business growth.
Preparing for the Perfect Shoot
The duo emphasize that preparation makes all the difference. They recommend arriving on set after the final cleaning and before any signs of daily use appear, ensuring the focus stays on the craftsmanship and design. Kyle’s video process also involves more pre-production – discussing talking points, planning educational content and making sure clients feel confident on camera. Everything from styling and lighting to wardrobe choices is thoughtfully considered to support a polished result.
Planning Makes Perfect
Before every shoot, Andersen conducts a virtual walkthrough to understand the story behind the space: its challenges, standout details and design intent. Kyle uses those conversations to plan her video approach, ensuring that visuals and narrative stay consistent with the client’s brand. Both stress the importance of preparation and alignment before the cameras start rolling.
Collaboration on Set
Andersen and Kyle view each shoot as a creative collaboration with their clients. They encourage designers to stay involved throughout the process to fine-tune details and ensure the visuals reflect their vision. Their teamwork and open communication help make each session smooth, efficient and enjoyable.
Bringing Spaces to Life
For SEN Creative, still photography and video are two sides of the same coin. While photos capture the craftsmanship and composition of a design, video brings dimension, movement, and emotion. Together, they create a complete visual story that brings a space to life and connects with audiences in a lasting way.
Final Takeaway
Through their combined expertise, Andersen and Kyle help design professionals elevate their visual storytelling, turning finished projects into compelling brand narratives. To hear their full insights, including practical tips on pre-production, on-camera confidence and content strategy, listen to the full podcast on Spotify, Apple Podcasts, Pandora and other outlets.
