Waterworks has completed significant renovations and expansion to its Flatiron Showroom in NYC. The transformed showroom features an additional floor and elevated displays, reaffirming Waterworks commitment to an unparalleled client experience.
The Flatiron showroom, housed in an early 1900s historic building since 2006, now spans three floors and 7,800 square feet.
Connecting the two main levels is a striking, airy staircase featuring a dynamic mural by renowned artist Christoph Niemann, best known for his work on covers of The New Yorker and The New York Times Magazine. Crafted entirely from Waterworks tile, Niemann’s design, “Rainy Day in NYC,” celebrates Manhattan’s ability to exude beauty and romance in any weather.
At the base of the stunning installation trots a tiny dog—recognizable to those in the know as Peaches, the beloved dachshund of Waterworks CEO and creative director Peter Sallick.
“We envisioned the mural as a moment of artful surprise and a celebration of New York,” said Sallick. “Christoph Neimann became an irresistible choice. His deep connection to New York through his history of New Yorker covers, personal passion for tile, and unmistakably whimsical style made him the perfect fit. The result is a captivating visual experience that I know will resonate with our clients.”
The reimagined showroom includes:
- An enhanced Fittings collection wall, featuring each collection with corresponding handle options
- A streamlined Accessories display, highlighting curated Accessory Edits grouped by aesthetic
- A revamped Surfaces by Color display located on the second floor, featuring spacious worktables and decorative windows that flood the area with natural light to beautifully showcase the materials
- An expanded Kitchen assortment on the second floor with three integrated metal cabinetry displays
“Flatiron has been a special part of the Waterworks story since 2006,” Sallick added. “With this significant expansion, we’ve created a space that honors the character of the neighborhood while showcasing our comprehensive offering in a way that inspires and supports the artistry of our clients.”
