Lunada Bay Corp. has announced key appointments, including a new chief creative officer, marketing manager and director of national accounts to drive growth and innovation for its tile brands.
The company has appointed Jared Becker as chief creative officer and named DJ Intal as marketing manager.
As chief creative officer, Becker will develop direct marketing and product development strategies across all Lunada Bay Corp. brands, including Lunada Bay Tile, Driftwood Design Lab, Murrine Mosaics and Ciao Bella.
With more than 30 years of experience in the stone and tile industry, Becker is a creative executive, designer and marketer known for his passion for color, pattern and design that bridges all styles. Throughout his career, he has worked with tile and stone producers around the world—from Peru to Bali—fostering a deep appreciation for the craftsmanship and passion that drive the best products. A leader in the interior design industry, Becker’s ability to balance creative vision with business requirements allows him to collaborate effectively with all stakeholders.
Becker joined Lunada Bay Corp., in 2021 to launch its new Driftwood Design Lab brand, which specializes in handmade tile sourced from around the world. Driftwood Design Lab saw rapid growth and is now established in more than 150 dealer showrooms across the U.S.. Prior to that, he led the visual branding and product development team at Walker Zanger, where he set the standard for aesthetic excellence in the tile and stone industry for more than 20 years.
“Jared brings an insatiable curiosity to his work, always eager to learn new techniques, tools and approaches,” said Carl Steadly, president & CEO of Lunada Bay Corp. “Jared’s leadership encourages his team to share in the creative journey, ensuring every project is approached with passion and attention to detail.”
Intal will oversee marketing, implementing market strategies across Lunada Bay Corp. brands. With 20 years of experience in the tile industry, she previously served as operations manager for Driftwood Design Lab and marketing manager at Walker Zanger. Her expertise in marketing operations and digital media will play a key role in strengthening Lunada Bay’s market presence.
Bringing all four Lunada Bay Corp., brands under the same creative leadership will allow for more streamlined operations and efficiencies, while allowing the unique personality of each brand to shine.
“This realignment strengthens our focus on design excellence and innovation, ensuring that we continue to grow and expand our offerings across all our brands,” said Steadly. “We are excited about the direction that Jared and DJ will lead us. Our commitment to design, innovation and dealer support is stronger than ever.”
Lunada Bay Corp. is well-known for its handcrafted, high-end tile, blending design, innovation and craftsmanship within its diverse portfolio of brands:
• Lunada Bay Tile: Founded in 2002 by Steadly in a two-car garage, Lunada Bay Tile draws inspiration from the Southern California lifestyle infused with a touch of Japanese sensibility. Known for its handcrafted tiles, the company emphasizes simplicity, texture and color in every design. Initially creating glass tiles inspired by nature, painting, sculpture and textiles, Lunada Bay Tile has since expanded its offerings to include ceramic and stone products. The brand’s growth is also marked by a partnership with Tommy Bahama. Named after the picturesque Lunada Bay on the Palos Verdes Peninsula in California, Lunada Bay Tile continues to craft elegant designs that evoke the beauty of its coastal surroundings.
• Driftwood Design Lab: Based in Southern California, Driftwood Design Lab draws inspiration from the region’s unique geography and culture, creating modern, sustainable tile designs. Driftwood Design Lab offers products designed in house, exclusively available through DDL distributors and dealers.
• Murrine Mosaics: Known for its versatile mosaics, Murrine Mosaics specializes in pool and spa tile designs. The brand’s handcrafted glass and ceramic mosaics combine subtle textures and vibrant colors, making them ideal for adding elegance and durability to aquatic spaces.
• Ciao Bella: Ciao Bella is an exclusive outlet offering deeply discounted Lunada Bay Corp. products, including discontinued and limited-stock tiles. With inventory ready to ship from its California warehouse, Ciao Bella provides interior designers, contractors, and DIYers with luxury tiles at prices up to 60% off MSRP.
Additionally, Lunada Bay Corp. recently announced the appointment of Tony Demaggio as director of national accounts. This newly established role is a key part of the company’s ongoing strategy to expand its customer base and enhance service for national and regional clients.
Demaggio brings more than 25 years of experience in the tile industry, including his most recent position as director of sales for Oceanside Glass & Tile. His extensive industry expertise and well-established relationships with a wide range of accounts will ensure a seamless transition and continued support for both existing and new clients.
“As we continue to grow and evolve, Tony’s expertise and industry knowledge will be invaluable in strengthening our client relationships and driving future success,” said Steadly. “We are confident that Tony’s leadership will help us further solidify our position as a trusted partner in the tile industry.”
