Hastings Tile & Bath
has entered into an exclusive agreement to distribute the Sonia line of
bath products in North America and the Caribbean. Hastings will
maintain the Sonia distribution and customer support facility in
Sunrise, FL, and many of Sonia’s existing sales representatives will
remain in place for a smooth integration.
Currently, Sonia’s
line of bath vanities, storage solutions and accessories is sold
worldwide in more than 90 countries. “Adding the Sonia line to our
collection makes perfect sense for Hastings, because Sonia’s design
aesthetic and manufacturing quality meet the high standards we look for
in any product line we distribute,” said Jody Rosenberg, director of
sales and marketing for Hastings. “Sonia has a strong presence in the
U.S. because they have been sold here for 11 years. In fact, because we
are keeping Sonia’s existing distribution channels and adding to it,
we’ll be able to provide stronger customer service to Sonia customers,
which is a key factor for us.”
“We are excited to be working
with Hastings Tile & Bath,” said Jose Roca, CEO of Sonia. “It was
important for us to find a partner whose network of showrooms included
those that also had a depth of knowledge and experience selling our
products, as well as our finding the right management team, and we feel
we’ve found both in Hastings Tile & Bath Collection.”
