Grohe is taking its HopeFlows program a step further. For every sale of the company’s Rainshower Icon handshower in pink during the month of October at participating showrooms, Grohe will donate $10 to the Breast Cancer Research Foundation (BCRF.)
Grohe launched its HopeFlows 30 Minutes at a Time campaign this past April, an initiative designed to raise $250,000 for BCRF that would fund a breast cancer research project for an entire year. For every sale of the company’s Ladylux3 Plus and Ladylux3 Café kitchen faucets in participating showrooms, Grohe will donate $25 to BCRF.
“Almost every employee in the immediate and extended Grohe family has been affected by cancer,” said Jeff Ackerberg, president of Grohe America. “Our personal connection to the cause reinforces our drive to ensure this campaign continues to provide hope to breast cancer survivors and their loved ones across the country.”
The pink Rainshower Icon, sporting the signature color of breast cancer support, is part of the new Icon Color Collection launched in 2010, which features a variety of bold colors, including red, purple, yellow, orange and blue.
To find participating HopeFlows showrooms, click here.
