SMEG USA recently partnered with The American-Italian Cancer Foundation (AICF), and will donate $100 to the cause for each pink FAB retro-style fridge sold from October 1 to December 31, 2010. In addition, the company has also donated one of its pink fridges, as well as a Home Garden, an in-door greenhouse designed by Piano Design Studio for an auction hosted by The Racquet and Tennis Club of New York City on November 8, 2010, in celebration of the 30th anniversary of the foundation.
As part of its corporate philosophy, the company feels it has an obligation to help improve the communities that it services. The SMEG refrigerator offers an antibacterial interior, three adjustable glass shelves, a fixed glass shelf, a fruit and vegetable container, a dairy container, bottle storage bins, egg bins, adjustable covered bins and a distinctively vintage look.
