CHIP IT! Turns Images into Paint Palettes

CHIP IT! Turns Images into Paint Palettes

CHIP IT!, a web-based interactive tool, allows users to select any online image and instantly identify the Sherwin-Williams paint colors that correspond to the colors contained within the picture. Designers, painting and building professionals, as well as their...
Take the Freshness IQ Challenge

Take the Freshness IQ Challenge

According to initial scores on Sub-Zero’s Freshness IQ Challenge, the majority of quiz-takers received failing marks when it came to the basics of food preservation and storage. Most also failed to identify food items that should not be refrigerated and knew...
Wolf Introduces Key Buyer Index

Wolf Introduces Key Buyer Index

Wolf, the kitchen cabinet supplier and provider of building products, has created the Wolf Key Buyer Index (KBI), a metric that offers a monthly snapshot of sentiment among independent dealers. Wolf will use KBI to measure how building materials buyers see the...
Keeping It Real

Keeping It Real

Architect and designer Piero Lissoni has done it all. His vast portfolio of international projects encompasses high-profile hospitality, retail and residential work, as well as yachts, and he has lent his vision to a multitude of well-known furniture, accessory,...
Strategy & Planning Series
Strategy & Planning Series
B2B Marketing Exchange
B2B Marketing Exchange East
Buyer Insights & Intelligence Series
Campaign Optimization Series